About this podcast
I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call. That's the pre-sell. It's how you position your offer, talk about the problem your ideal client actually wants solved, and turn your Instagram content, your DMs, and…
499 episodes · Marketing
The Art of Pre-Selling
About this podcast
I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call. That's the pre-sell. It's how you position your offer, talk about the problem your ideal client actually wants solved, and turn your Instagram content, your DMs, and…
Recent episodes
- 500. The End of an Era | Welcome to The Art of Pre-Selling27 Oct · 23 min
- Welcome to The Art of Pre-Selling27 Oct · 1 min
- 499. Why Your Business Strategy Isn't Working (And What Your Stage of Business Has to Do With It)20 Oct · 24 min
- 498. The #1 Mistake Coaches Make That Keep Them In Feast Or Famine Mode13 Oct · 21 min
- 497. How to Create Bonuses That Actually Help Sell Your Coaching Offer6 Oct · 21 min
- 496. 3 Ways to Run a Black Friday Sale in 202629 Sept · 20 min
- 495. The Smarter Way to Choose Your Black Friday Offer22 Sept · 21 min
- 494. The Subtle Messaging Mistake That Makes You Look More Like A Friend Than A Coach15 Sept · 18 min
- 493. How to Fill 50% of Your Launch Before It Even Opens10 Sept · 30 min
- 492. The $40K Month That Almost Ruined My Business1 Sept · 22 min
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