How to Get AI-Referred Website Traffic & Brand Awareness with AI Search & AI Recommendation_Joanne Z. Tan_Season 3, Episode 6

How is AI-referred traffic transforming brand awareness, consumer discovery, and purchasing decisions? What does it take for your brand to be not only found by AI search but also recommended by AI?

In this podcast episode, Joanne Z. Tan, global brand strategist and founder of 10 Plus Brand, Inc. and AIXD.world, explores how AI search and AI recommendation are reshaping brand discovery, brand trust, and consumer choice.

According to a 2026 Adobe report, AI-referred traffic to U.S. retail websites grew 393% year over year in the first quarter of 2026. In March 2026, AI-referred visitors converted 42% better than visitors from non-AI sources.

These findings highlight the growing business importance of AI referral and why brand awareness must evolve beyond traditional visibility.

AI-Referred Brand Discovery: From Brand Awareness to AI Recommendation

AI search platforms increasingly help consumers compare products, evaluate services, and receive AI-generated recommendations before visiting a brand's website.

But being visible in AI search is not the same as being recommended by AI.

In this episode, discover:

Why brand awareness remains foundational in the AI age

How AI search and AI recommendation influence consumer consideration and purchasing decisions

The role of brand identity, differentiation, thought leadership, and trust

Why AI-friendly content, SEO, and website accessibility matter