Why Haven't You Started a Salon Membership Yet?

Starting a salon membership can change your business, if you do it right. You’ll learn how to build a loyal, profitable customer base that supports your salon long term.

KEY TAKEAWAYS

Don’t blame the idea

Just because one salon owner failed with memberships doesn’t mean it won’t work for you. Phil Jackson says that failure is often about how it was run, not the idea itself. She’s never worked with the critic she mentions, so their experience doesn’t prove memberships don’t work.

Avoid the discount trap

Treat memberships like a premium service, not a discount club. Phil says her clients never undercharge or give too much away. Instead, they build value and see higher spending, more upsells, and better tips from membership clients.

Memberships bring real profit

In her own salon and the ones she coaches, membership clients bring in the most money. They come more often, buy more retail, and tip more than any other customer group. This proves well-run memberships are not a loss but a gain.

Loyalty to your brand, not just staff

Memberships build loyalty to your salon, not just to one stylist or therapist. When team members leave, members stay because they trust the brand. This keeps your income steady even with staff changes.

Use recurring income to cover bills

At the start of each month, membership payments cover rent, bills, and other fixed costs. Phil says this gives her peace of mind, especially when clients cut back during tough times.