Over deze podcast

Lucas and Luna convene in Fexingo's glass tower lobby to dissect the mechanics of business development: the art of forging partnerships, navigating B2B sales cycles, and scaling through strategic alliances. Each episode centers on a single case study — a biotech licensing deal, a co-marketing agreement between SaaS rivals, a university-corporate research collaboration — and reverse-engineers the negotiation, the stakeholder alignment, and the missteps that nearly killed it. Lucas, a former BD…