Libido Chocolate Backed by Pedro Pascal? (Why Hollywood Said Yes!)

Many mushroom supplements aren't what you think. Some are grown on sawdust. Some are bulked out with starch that makes them test as more potent than they really are.

This week Nina sits down with Charlotte Cruze, co-founder and COO of Alice Mushrooms, the functional mushroom chocolate brand backed by L Catterton, Unilever Ventures, Pedro Pascal, Kevin Hart, Zac Efron and Tiësto. Charlotte explains what most of the wellness industry won't say: where most mushroom supplements come from, how potency tests can be gamed, and what to check on the label before you buy. Then she shares the real founder story, from packing chocolate by hand to an HBO collaboration that arrived as a cold email.

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WHAT YOU'LL LEARN:

- The difference between functional and psychedelic mushrooms

- What lion's mane, cordyceps, reishi and tremella are used for

- How sawdust and starch hide in mushroom supplements

- The 3 things to check before you buy

- Why Alice's best seller is the one for your sex life

- How they raised money: 150 no's, SAFE notes and an $8M Series A