Using AI and Calling It Yours? The Fastest Way to Lose Respect

My brother calls himself an AI hater. We run a content company that uses AI every single day in multiple parts of the process.

So when Fonzi said there's one way to use AI that's the fastest way to lose respect... I had to sit with it. (I might have been the guy he was talking about haha!)

Today we unpack what we learned speaking at HubSpot's Unbound, the one word that defined the whole event, and where the real line is between using AI and losing yourself to it.

Plus... why 300+ people scanned our playbook and we weren't ready, how I built my own app in a couple hours, and why you're probably further ahead on AI than you think.

If you use AI for your content, this one's for you.

👉 Grab the free context document playbook and join us inside Business Creator Club: www.businesscreator.clubLinks mentioned in this episode:

Business Creator Club (playbooks + open office hours): https://www.businesscreator.club

The Unbound Playbook (Why Your AI Content Sounds Wrong): https://unboundplaybook.com

Our UNBOUND 2026 speaker page: https://unbound.hubspot.com/speakers/luis-d-camejo

Lindsey Rosenthal on Content Is Profit (POD0648): https://www.youtube.com/watch?v=0wFnQ4UPRE0

Raw Unbound vlogs on the BIZBROS YouTube channel: https://www.youtube.com/@bizbrosco

Replit (what I used to build the soccer card app): https://replit.com