Conversations with MarTech

← Conversations with MarTech14 okt · 20 min

The CMO role is evolving before our very eyes

The CMO role is evolving before our very eyes14 okt20 min

Is the CMO role truly dying, or are modern marketers just setting themselves up for failure? In this episode of Conversations with MarTech, host Mike Pastore sits down with Kyle Lacy, CMO at Docebo, to break down the real reasons major brands are eliminating executive marketing positions. Kyle exposes the biggest traps holding modern marketers back — from over-indexing on pipeline numbers to letting AI replace human connection — and outlines what it actually takes to build a brand that ...