The Hidden Reason Clients Aren't Getting Results - Maranda Dziekonski

<p>Why do clients fail to get results? Maranda Dziekonski explains how to use AI to align your strategy with their real business goals.</p><p><br></p><p>Many CSMs focus entirely on product usage, but that is often missing the bigger picture. Maranda Dziekonski joins the podcast to explain how to move beyond basic metrics. We discuss how to use AI tools to analyze annual planning reports and understand exactly what your clients hope to achieve this year.</p><p><br></p><p>If you are a Customer Success Manager, your role is to bridge the gap between your product and the customer&#39;s actual business objectives. We break down how to map customer personas for better engagement and use actionable customer insights to improve your day-to-day strategy. This shift in mindset is critical for long-term customer retention and proving your value.</p><p><br></p><p>Subscribe for weekly CS breakdowns, and let me know in the comments: are you using AI to prepare for your client meetings yet?</p><p><br></p><p>0:00 Leveraging Public Data for Customer Insights</p><p>0:59 Navigating the World of Customer Success</p><p>7:50 Beyond Usage: Understanding Business Value</p><p>8:54 Vertical vs Horizontal SAS Strategies</p><p>14:43 Mapping Personas for Better Discovery</p><p>27:00 Scaling High-Touch Customer Engagements</p><p>39:46 A Practical Plan for Discovery Success</p><p><br></p><p>Connect with Us:</p><p><br></p><p>Maranda Dziekonski - https://www.linkedin.com/in/marandaanndziekonski/</p><p>Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/</p><p><br></p><p>Follow us on:</p><p><br></p><p>Instagram - https://www.instagram.com/cstalkspodcast/</p><p>Tik-Tok @customer.success6</p><p>Explore Our Podcast </p><p>Website - https://cstalkspodcast.com/</p><p><br></p><p>#customersuccess #saas #customerinsights</p>