Episode 410: LinkedIn Wake up Call

How to Actually Use LinkedIn to Grow Your Voiceover Business

I know. I can already hear you groaning. Mandy, I am an actor, not a business person in a blazer who posts about synergy.

I get it. But here is what I need you to understand before we go any further.

LinkedIn is not a social media platform. It is a business tool. And that distinction matters more than almost anything else I am going to say today.

Instagram is for your personality. TikTok is for your content. LinkedIn is for your clients.

Start With Your Profile If your profile is not optimized, nothing else I am going to say really matters. Your profile is the first thing a potential client sees when you reach out. It needs to say immediately and clearly, I am a professional, I know what I am doing, and you should hire me.

Your photo needs to be a real professional-looking headshot. Not AI, not a car selfie, not an avatar. We are battling bots left and right and you need to prove who you are. A selfie in your booth is totally acceptable. Clear, well-lit, people can see your face. That is the bar.

Your headline is prime real estate and most people waste it by either just putting professional voice actor or listing every single vertical that exists. Neither one tells me what you do for the people who hire you. Instead of commercial, e-learning, corporate, imaging, everything under the sun, try something like voiceover actor helping brands boost engagement through authentic storytelling. That is who you are and what is in it for the client.

Set your custom URL so it reads linkedin.com/in/yourname. Make it cohesive with everything else you use. Fill out your contact info including your email address. Use the experience section to include voiceover even if you have another job. By leaving it out you are signaling that you are not taking it seriously.

Use your featured section wisely. A link to your website first, then maybe a Canva graphic with some testimonials or logos, then a piece of content you rotate regularly. And do not skip the audio clip feature. You get about 11 seconds and you have an extraordinary voice. Use it. Every visitor to your profile will already know what they are getting before they even reach out.

Curate Your Feed Like a Businessperson Stop using LinkedIn like social media. Stop following other actors. I know that sounds harsh but no one is going to complain that you unfollowed them on LinkedIn, and if they do, that is their problem.

If your feed is full of actors po