Scientists Reveal Extreme Sales Shortcut

<p>What are the little things we do in our copy that have an overly large impact on our sales?</p><p>It’s a good question, because it’s so easy to get caught up in headlines, stories, offers and bullet points that sometimes we don’t pay enough attention to all the little roadblocks we might be putting up for ourselves.</p><p>All of which has to do with the question: How easy is it for the prospect to actually READ our copy?</p><p>Today we’re going to review a number of simple ways to make our copy as easy to read as possible.</p><p>But then we’ll go further. We’ll look at some little-known, high-quality scientific research I uncovered that gets right to the heart of how readers respond unconsciously and are more likely to buy, because of certain easy-to-control X factors in our copy.</p><p>Stuff most people weren’t even aware of.</p><p><br></p><p>Article by scientists in The Psychologist magazine:</p><p>https://www.bps.org.uk/psychologist/if-its-easy-read-its-easy-do-pretty-good-and-true</p><p><br></p><p>Earlier Podcast: How to Make Your Copy Easy to read:</p><p>Youtube: <a href="https://youtu.be/RmNZSlF4644">https://youtu.be/RmNZSlF4644</a></p><p>Spotify: <a href="https://open.spotify.com/episode/6WQ3Gbwt25Lqrs3r1VjaSp">https://open.spotify.com/episode/6WQ3Gbwt25Lqrs3r1VjaSp</a></p><p>My book, The Persuasion Story Code:<br><a href="https://www.amazon.com/dp/B0CFD2KXNQ">https://www.amazon.com/dp/B0CFD2KXNQ</a></p>