Investment Matters: Ahead of the IOS Pack

<p>Dan Haroun and Max Heiden first worked together between their junior and senior years at the University of Pennsylvania, when they were interns with SL Green. As they plugged away on spreadsheets until three in the morning, they’d joke around about starting a company of their own. </p><p>For a few years they went their separate ways, and when they teamed up for good early in the Covid years, they decided to go into a highly fragmented but high-potential field that was only just coming into its own: industrial outdoor storage. </p><p>Less than a decade later, the company they formed, Catalyst Investment Partners, owns a portfolio comprising more than a hundred and fifty properties and valued at upward of a billion dollars. </p><p>In our conversation, Haroun and Heiden talk about how they built their company from the ground up. They share their insights about what makes an IOS asset attractive, and the markets and locations that offer the most potential. </p><p>And this entrepreneurial duo has some tips for newer professionals who aspire to success in real estate investment. Take a listen.</p><p><br></p>