347: #DISUNOMICS - ECONOMICS OF LUXURY PART 2 (LUXURY WATCHES)

Why do people spend thousands—or even millions—on a watch when their phone can tell the time?

In Economics of Luxury Part 2, Disunomics explores the world of luxury Swiss watches, unpacking the engineering, craftsmanship, status and scarcity behind Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin, Richard Mille and Omega.

What makes the “Holy Trinity” so special? How has Richard Mille challenged centuries-old watchmakers? And how does Rolex produce over a million watches a year while keeping its most desirable models so difficult to buy?

We break down authorised dealers, waiting lists, purchase histories and the secondary market—explaining why some watches command huge premiums while others lose value as soon as they leave the shop.

From celebrity influence to the psychology of exclusivity, this episode examines what buyers are really paying for—and whether the luxury watch industry can maintain its appeal for generations to come.

Follow @Disunomics / @disunomicspod on Instagram and @_Nomics on X/Twitter.

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