Business Desk: Merit CMO Aila Morin Growing a Brand that Truly Gets Women

Business Desk: Merit CMO Aila Morin Growing a Brand that Truly Gets WomenNeu34 Min.

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Merit’s founding Chief Marketing Officer Alia Morin explains how Merit became one of the most talked-about brands in beauty not through a famous founder or a hero product, but by understanding what women want more of: time. In this wide-ranging conversation, we discuss why Merit pivoted from its original concept, the balance between intuition and calculation in marketing, choosing the right collaborators, and why creatives need to “get off the internet.”