FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work

Heather Hasson and Trina Spear saw an opportunity nobody else seemed to notice: millions of healthcare workers were spending long days in uncomfortable, ill-fitting scrubs.

So they set out to reinvent them.

Heather was a designer with almost no money. To join her, Trina left a prestigious job at Blackstone and cashed out her retirement. They sold scrubs out of a car, got rejected by hundreds of investors, and eventually built FIGS into a multibillion-dollar public company.

Along the way, they paid $40 million to fight a lawsuit, navigated a pandemic, and watched their company’s valuation swing by billions.

This week, Heather and Trina share how they built the “Lululemon of Scrubs”—and why your net worth is not the same thing as self worth. 

What you’ll learn 

How a trip to Kenya changed Heather’s view of uniforms–and led her to start her own scarf and tie business 

How Heather spotted an opportunity in a stale category: healthcare workers want comfortable clothes, too

How free coffee became a tool for customer growth

How the founders endured hundreds of investor rejections and learned to pursue a quick no

How FIGS built a community that is “diehard obsessed” with their products

How it pays–and what it costs– to defend your company against competitor lawsuits