Über diesen Podcast
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
500 Folgen · Marketing
Impact Pricing
Über diesen Podcast
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Neue Folgen
- Buyer Insight: Wall Street Is Sending Software Companies a Message About AI Pricingvor 5 Tagen · 5 Min.
- When Free Beats Your Price, Learn From Ebay with Yvonne Pop26. Okt. · 24 Min.
- Buyer Insight: Buyer-First: The Antidote to Product Myopia23. Okt. · 5 Min.
- Seats, Credits, or AI Agents? The New Rules of SaaS Pricing with Rob Litterst19. Okt. · 32 Min.
- Buyer Insight: How Big an AI Bite Are You Asking Buyers to Take?16. Okt. · 5 Min.
- Why Pricing Transformation Fails Without Leadership with Anna Fastishevskaya12. Okt. · 24 Min.
- Buyer Insight: Product Myopia: The Antidote9. Okt. · 8 Min.
- Is Your Business Healthy? Your Pricing May Have the Answer with John Gilbo5. Okt. · 26 Min.
- Buyer Insight: Product Myopia: The Symptoms You've Been Misdiagnosing2. Okt. · 7 Min.
- How to Raise Prices When Everything Is Getting More Expensive with Jacob Moller Korsgaard28. Sept. · 23 Min.
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