About this podcast
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
500 episodes · Marketing
Impact Pricing
About this podcast
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Recent episodes
- Buyer Insight: How Big an AI Bite Are You Asking Buyers to Take?16 Oct · 5 min
- Why Pricing Transformation Fails Without Leadership with Anna Fastishevskaya12 Oct · 24 min
- Buyer Insight: Product Myopia: The Antidote9 Oct · 8 min
- Is Your Business Healthy? Your Pricing May Have the Answer with John Gilbo5 Oct · 26 min
- Buyer Insight: Product Myopia: The Symptoms You've Been Misdiagnosing2 Oct · 7 min
- How to Raise Prices When Everything Is Getting More Expensive with Jacob Moller Korsgaard28 Sept · 23 min
- Buyer Insight: Product Myopia: Where It Hides in Your Company25 Sept · 9 min
- Why AI Gets Pricing Wrong and How to Train It to Get Pricing Right with Roberto Rivera21 Sept · 31 min
- Buyer Insight: Product Myopia: The Disease You Don't Know You Have18 Sept · 5 min
- Why Technically Correct Pricing Recommendation Can be Strategically Wrong with Sandeep Mathew14 Sept · 21 min
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