Selling Airspace Awareness Before the Market Knows It Needs It with Melissa Swisher

Having the best technology does not guarantee you win. Customers do not buy engineering. They buy outcomes. Melissa Swisher, Chief Revenue Officer at SkySafe, joins Greg to explore what it takes to turn sophisticated technology into a repeatable business, and why that challenge is becoming increasingly important as drones become a routine part of the world around us. Melissa brings decades of experience building and scaling go-to-market organizations across enterprise software, healthcare tec...