How to Get More Private Practice Clients: Track What Works

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If you have been posting, blogging and updating your directory profiles for months and you are still wondering how to get more clients in private practice, the answer may already be sitting in your own numbers, and this episode walks you through how to find it.

We start with a bit of fun, because my Seismoscope app showed 24 earthquakes around my corner of South Gippsland in one week (I do confess to liking a little drama), and I read out some of the 21 winning entries from a British magazine called Tidbits, which in 1889 invited single women to answer "why am I a spinster?"

Then we get into the good stuff. I am on day three of tracking my time in a basic Google Sheet, with columns for the activity, start and end times, outcome, reflection, lesson and follow-up, because I want to see where my hours are going and where automation could give me my afternoons back. A Skool lesson I expected to take ten minutes took 38, and a nine hour stretch without a lunch break on one Etsy product showed me exactly why time tracking for private practice owners is worth the effort, and you can make your own copy of my blank sheet here: https://docs.google.com/spreadsheets/d/1Zqentxf7rKLK0M5osFtqSXAXeKjmOU7N7cxFIbLpX9k/copy

From there I read out a question and answer I wrote in my journal that morning about how to sell more while doing less, and it all comes back to how to track marketing results. You will hear why saves and shares tell you far more than likes, how to read Google Analytics for therapists by looking at traffic acquisition and sources medium, and why low numbers are completely normal in private practice and become your baseline, with a realistic goal, a stretch goal and a hairy scary goal to measure your progress against. If 10 people visited your website this month, that is 10 curious people, and your next question is how they found you.

You will also hear about an educational psychologist who had never told the networking groups she already attended what she does, and who built referral pathways for psychologists and now has regular work through schools, and about a counsellor who loves journalling and turned her morning pages into blog posts and LinkedIn posts that brought inquiries, bookings and speaking invitations. Both are examples of private practice marketing without social media, and both started with what they did not want to do.

If you have a screenshot of your insights, I share the prompt I would give Chat