Beyond the Prescription: Unlocking Pharmacy Revenue in 2027 | Outcomes: Insights Beyond the Counter

The pharmacy revenue opportunity doesn't stop at the prescription counter. Ross Frei and Dorrit Trate explore how payer- and pharma-funded programs are creating new ways for pharmacies to get paid for the clinical work, patient engagement and interventions they're uniquely positioned to deliver, plus how pharmacies can prepare to take advantage of those opportunities in 2027.