How Scope Creep Kills Product Development

<p>Most products don’t fail because of a bad factory or a bad market, but because nobody ever agreed on what they were building.<br /><br />In this episode of the Pitch to Product Podcast's 52U Series, 52Launch's Dan Gonyea and Peter Drakulich break down why an approved scope of work is the single document that prevents almost every downstream disaster in product development: blown budgets, missed timelines, and launches that never happen.<br /><br />Topics covered include:<br /> - Why scope creep is never one change, but rather 50 small ones.<br /> - Why “a tweak is a tweak” is a myth, and how every change ripples through the whole project<br /> - The Goldilocks balance between a Lamborghini vision and a Hyundai budget<br /> - How to build an MVP that makes customers say “I want that”<br /> - Why a signed document beats a good relationship<br /> - Why shrinking a product costs real engineering money, with a real-world example<br /> - Why 52Launch is investing in sending two team members to China every month<br /> - How a flat-fee model keeps everyone motivated to stay on scope<br /><br />Don't delay and start your journey with 52Launch today: <a href="https://bit.ly/BookCall52Launch" rel="noopener noreferrer nofollow">https://bit.ly/BookCall52Launch</a></p>