Episode 283 | Aaron Burnett, CEO at Wheelhouse DMG | Data-Driven Marketing Solutions for Regulated Industries

<p>In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, joins the podcast to unpack how medtech and healthcare companies can drive measurable growth in an era where third-party tracking, long sales cycles, and HIPAA constraints break traditional performance marketing. Aaron shares his path from VP roles at AT&amp;T Wireless and Seattle-area tech to building the agency he couldn’t find—one that pairs technical rigor with strategic sophistication and a values-led approach. The conversation dives deep into Wheelhouse’s privacy-first marketing stack, including HIPAA-compliant measurement built on private client IDs and server-side tracking, a secure AWS-based data warehouse that unifies web, ad, and CRM data, and real-time propensity modeling that sends estimated lifetime value signals back to ad platforms.</p><p><br></p><ul><li><p><a href="https://www.linkedin.com/in/aaronburnett/"><u>Aaron Burnett LinkedIn</u></a></p></li><li><p><a href="https://www.linkedin.com/company/wheelhousedmg/posts/"><u>Wheelhouse DMG LinkedIn</u></a></p></li><li><p><a href="https://www.wheelhousedmg.com/"><u>Wheelhouse DMG Website</u></a></p></li><li><p><a href="https://www.benjaminzander.org/the-art-of-possibility/"><u>“The Art of Possibility” by Benjamin Zander &amp; Rosamund Stone Zander</u></a></p></li><li><p><a href="https://www.hachettebookgroup.com/titles/marshall-goldsmith/what-got-you-here-wont-get-you-there/9781401301309/"><u>“What Got You Here Won’t Get You There” by Marshall Goldsmith</u></a></p></li><li><a href="https://www.linkedin.com/in/duanemancini/"><u>Duane Mancini LinkedIn</u></a></li><li><p><a href="https://www.linkedin.com/company/project-medtech/?viewAsMember=true"><u>Project Medtech LinkedIn</u></a></p></li><li><p><a href="https://www.projectmedtech.com/"><u>Project Medtech Website</u></a></p></li></ul><p>Thank you to our sponsors: <a href="https://wardpatent.com/"><u>Ward Law</u></a>, <a href="https://www.wheelhousedmg.com/"><u>Wheelhouse DMG</u></a>, and <a href="http://jumpstartinc.org/"><u>JumpStart Inc</u></a>.</p>