Georgia CEO DeAnn Golden on how to plan for the market while keeping people at the center

On RealTrending, Tracey talks with DeAnn Golden, president and CEO of Berkshire Hathaway HomeServices Georgia Properties, about how agents can plan for a changing market. Golden’s message is simple: build a durable business around relationships, strong service, and tools that give agents more time with people. She also shares how full-service brokerages, thoughtful AI use and succession planning can help agents and teams thrive.

Here’s a glimpse of what you’ll learn:

Strong agents act as trusted client advisers.

Measure brokerage value by what agents gain, not just the split.

Use AI to create more time for human connection.

Build a plan around relationships and repeat client touchpoints.

Prepare teams for succession before a transition is needed.

Answer the phone—and follow up.

Related to this episode:

Tracey Velt’s LinkedIn

DeAnn Golden's LinkedIn

Berkshire Hathaway HomeServices Georgia Properties