Round Table China

← Round Table ChinaNeu · 35 Min.

The great outdoor boom

The great outdoor boomNeu35 Min.

China's outdoor adventure boom is reshaping how people spend their free time, from weekend cycling groups and hiking trails to marathon runners chasing personal bests. That surge in demand is fueling a massive commercial opportunity across high-tech gear, tourism and sporting events. The industry now faces the challenge of sustaining growth while preserving the people, places and natural environments that make these activities possible. On the show: Steve, Yushan & Yushun