[ScaleX Bite-Size] Marketing Success: Why Fear Stops You Getting Noticed - Overcoming the Fear of Differentiation in Marketing

You have an idea for your marketing. It feels different. Then you start wondering what your customers, colleagues or competitors might think—and settle for something safer.

In this clip from ScaleX Insider, Brendan McGurgan speaks with Mike Michalowicz, author of Get Different, about the fear that keeps businesses marketing themselves like everyone else.

Mike recalls asking an audience of around 5,000 photographers how they promoted their businesses. Between them, they identified just six approaches they were using. His point is simple: when everyone does the same thing, it becomes easy for customers to overlook you.

He also shares how bringing his own humour and personality into his marketing helps the right people connect with him. Some people won't like it, and he's comfortable with that.

In this clip, we explore:

00:55 Why industry best practices can make your marketing blend in.

02:00 How fear of judgement stops businesses trying something different.

03:00 Why believing in your work comes with a responsibility to get it noticed.

03:35 How being yourself can help you attract the right customers.

If you've ever dismissed a marketing idea because "that's not how things are done in our industry", this conversation is worth a listen.

Watch the full episode with Mike Michalowicz on ScaleX Insider.

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