Founder of Kit Reveals How to Make 7 Figures Off a Small Email List

If you think your email list is too small to monetize or convert, today's guest will prove you wrong.

In this episode, founder of Kit Nathan Barry reveals the secrets behind million-dollar email lists. He breaks down how to clean your email list, what to sell in your newsletters, and how to target high-value subscribers to convert. He also walks through his process for building flywheels that compound newsletter growth and revenue over time.

In this episode, Natalie and Nathan discuss:

(01:02) Why Every Email List Should Make $1 Per Subscriber

(05:34) The Best Cadence for Sending Emails

(13:42) The Right Way to Clean Your Email List in 2026

(21:57) How Kit Enables You to Identify High-Value Subscribers

(24:48) Creating Low-Friction, High-Conversion Flywheels

(30:20) The 30-Day Test for Growing Your Email List From Nothing

(38:06) Is AI Killing Lead Magnets?

(43:19) What the Most Profitable Email Lists Are Doing

(50:02) Why a Big Audience Isn't Always Beneficial