Strategy Is Attitude: Ganzo Ulziibayar on Subconscious Thinking and Strategic Leadership

<p>Welcome to another episode of <em>The Brand Called You (TBCY)</em>!</p><p>In this insightful conversation, Ganzo Ulziibayar, author of <em>Strategy Is Attitude: The Missing Half of Strategy</em>, founder of the Education Reform Movement, and an experienced business leader from Mongolia, shares his perspective on what defines effective strategy.</p><p>Drawing on his upbringing on the Mongolian steppe, his experience as a CEO, and his research into productivity and human behaviour, Ganzo challenges conventional approaches to strategic thinking. He explains why strategy may be rooted in subconscious attitudes and why empathy, risk awareness, and responsibility are essential qualities of effective leaders.</p><p><strong>In this episode, discover:</strong></p><ul><li><p>How growing up on the Mongolian steppe shaped his understanding of risk and responsibility.</p></li><li><p>What becoming a CEO at 27 taught him about people, productivity, and leadership.</p></li><li><p>Why he believes strategy goes beyond traditional frameworks and analytical tools.</p></li><li><p>What leaders can learn from Genghis Khan’s approach to developing strategists.</p></li><li><p>What the third eye and eight arms symbolise in the book’s strategist figure.</p></li><li><p>Why attitude, empathy, and responsibility can be fundamental to strategic success.</p></li></ul>