Ep. 373 UNFORGETTABLE AUTHENTICITY WITH ALLISON SHAPIRA

How important are AUTHENTICITY and BELIEVABILITY for a professional communicator? Hall of Fame speaker, author, Harvard Adjunct Lecturer and former opera singer Allison Shapira tackles this question in a lively conversation with Darren and Mark.

Drawing from her experience with diplomacy, politics and navigating difficult questions from hostile audiences, Allison offers sage advice on audience-focused, authentic service.

SNIPPETS:

• Acknowledge opposing viewpoints

• Be believable

• Practice Strategic Authenticity

• Be real on stage

• Be prepared and polished, but not perfect

• Show respect to your audience

• Fill your speech with something unique, valuable, and interesting

• Provide the right material for the right audience

• Be sensitive to your audience and pivot in the moment when necessary