Cute studies professor explains the science of kawaii

<p>Meet Joshua, a professor at Chuo University in Tokyo, who has been pioneering the field of cute studies. He sits down to talk to us about the difference between cute and kawaii, the development of kawaii culture, and the psychology of cuteness.</p><p><br></p><p>--</p><p>0:00 Intro</p><p>0:50 Meet Joshua</p><p>5:15 Interest in kawaii culture</p><p>6:37 Cute vs. kawaii</p><p>12:54 Kawaii culture</p><p>14:36 Forming a new field of study</p><p>19:40 Cuteness in Japan</p><p>22:47 Origins of the word kawaii</p><p>25:56 Cuteness in everyday life</p><p>29:45 The &quot;feeling&quot; of cuteness</p><p>32:10 Managing cuteness studies research</p><p>37:47 Academics vs. culture</p><p>41:18 Artists and cute aesthetics</p><p>44:22 Japanese academics on cuteness</p><p>46:49 Applications of cuteness research</p><p>51:56 Spread of kawaii culture</p><p>55:45 The future of cute studies</p><p><br></p><p>--</p><p>Follow Joshua:</p><p>https://www.cutestudies.org/</p><p>https://www.instagram.com/dalejoshuapaul/</p><p><br></p><p>Follow us:</p><p>https://unpacking.jp/</p><p>https://www.instagram.com/unpacking_japan</p><p>https://www.tiktok.com/@unpackingjapan</p><p>https://www.facebook.com/unpackingjapan</p><p>https://www.youtube.com/@unpackingjapanshorts</p><p>https://www.x.com/unpacking_japan</p><p>https://creators.spotify.com/pod/profile/unpackingjapan</p><p><br></p><p>Subscribe for more in-depth discussions about life in Japan! </p><p><br></p><p>Interested in working at a global e-commerce company in Osaka? Our parent company ZenGroup is hiring! To learn more, check out https://careers.zen.group/en/</p>