Operational Rigor and Human-Centered Social Media with Beth Trejo

Through a journey spanning fourteen years of digital evolution—from early chamber of commerce community work to founding the remote-first agency Chatterkick—Beth Trejo has identified a critical gap in how companies handle online communication. Her central insight challenges a deeply ingrained corporate assumption: that social media is merely an entry-level task or an afterthought driven by automated tools. Instead, she argues that successful social media requires rigorous operational systems, specialized workflows, and deep human context.