Building a YouTube Brand Beyond Views with Felix Davila of The Watch Bros

Felix Davila, co-founder and co-host of The Watch Bros, joins Dusty Porter to share how a niche watch channel became a broader brand and business.

We talk about building a channel with a business partner, creating a premium identity, and understanding what viewers actually want. Felix explains how The Watch Bros expanded into memberships and merchandise, why increasing uploads did not increase their revenue, and how he approached brands with a pitch centered on audience fit.

CONNECT WITH Felix

YouTube

CREATOR RESOURCES

Creator Communities

One-on-one coaching

Channel reviews

Follow YouTube Creators Hub for a new creator conversation every Friday.