How to Test Your Business Idea Without Wasting Time & Money with Mark Pincus

Your next million-dollar business idea might be closer than you think, but how do you know if it's actually worth pursuing? I'm sitting down with Mark Pincus, founder of Zynga and the mind behind games like FarmVille and Words With Friends, to break down how to turn your instincts into products people actually want. Mark shares his powerful Proven, Better, New framework for testing ideas, avoiding costly mistakes, and figuring out what will sell before you invest all your time and money. We even put his strategies to work LIVE on one of my own businesses, and he shares how to use AI, customer feedback, and simple game mechanics to create products people keep coming back to. Whether you're launching something new or trying to scale what you've already built, this conversation will help you make smarter decisions, find your next winning idea faster, and have a lot more fun building your business.

This episode is brought to you in part by Mark Pincus and Life at the Speed of Play.

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