Building Demand Before You Launch: The Barefaced Story with Jordan Harper

Are you growing your business based on what your customers actually want? In this episode, I'm joined by Jordan Harper, nurse practitioner and founder of Barefaced, who turned her skincare expertise into a thriving brand by keeping things simple. Jordan shares how listening to customers, educating her community, and building trust before launch helped her launch Barefaced without capital investors. We also talk about staying focused, creating more value without constantly adding products, and balancing business growth with motherhood. Get ready to rethink how you grow your business, build customer trust, and turn real problems into opportunities.

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HIGHLIGHTS

00:00 Meet Jordan Harper, CEO and founder of Barefaced.