Agency Founder Touts YouTube TV Ads

Alex Walser launched his North Carolina-based marketing agency, Savant Syndicate, in 2024. The firm manages advertising campaigns for ecommerce brands, with a focus on Google Ads. He says YouTube ads provide the most upside, especially YouTube TV. "I'm more bullish on connected TV ads than traditional YouTube," he states. In this episode, Alex addresses his increasing reliance on AI, Google Ads KPIs, and why he favors YouTube TV. For an edited and condensed transcript with embedded audio, ...