About this podcast
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, AI adoption approaches, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström® podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business…
81 episodes · Marketing
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
About this podcast
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, AI adoption approaches, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström® podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business…
Recent episodes
- Introducing the Jordan Harbinger Show8 Oct · 2 min
- Smartling CEO Bryan Murphy on rewriting the rules for global GTM1 Oct · 21 min
- Accelevents CEO Jonathan Kazarian on the data-rich aspect of events17 Sept · 20 min
- SearchStax CEO Sameer Maggon on the evolution of on-site search27 Aug · 29 min
- Luma's Prince Boucher on building AI as a core capability, not just a pilot project20 Aug · 21 min
- #76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora13 Jan · 19 min
- #75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel23 Dec 2025 · 20 min
- #74: Maximizing the value of your partnerships with Peter Fogelsanger16 Dec 2025 · 29 min
- #73: AI in the 'real economy' with Bassem Hamdy, Briq9 Dec 2025 · 24 min
- #72: Concept to acquisition with Chris Tilkov, DocuSketch2 Dec 2025 · 20 min
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