About this podcast
Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.
99 episodes · Marketing
B2B SaaS Marketing Snacks
About this podcast
Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.
Recent episodes
- BSMS98 - Leveling Up Together: Building High-Performing B2B SaaS Teams15 Jun · 18 min
- The Death of the MQL: Shifting Focus from Quantity to Pipeline Value7 May · 35 min
- BSMS96 - Signal-Based Marketing and the End of Broad ABM31 Mar · 56 min
- 95 - Unlocking Warp Speed Growth through PLG + SLG with Wes Bush4 Mar · 1 h 12 min
- 94 - How modern SaaS teams build scalable growth systems - With Alex Laventer11 Feb · 49 min
- 93 - The "Why" vs the "Wow, How, Now" frameworks in your GTM2 Dec 2025 · 33 min
- 92 - Is getting an MBA worth it in 2025?29 Oct 2025 · 15 min
- 91 - Shipping quickly: The tension between entropy and speed7 Oct 2025 · 27 min
- 90 - Syntropy: Marketing's new mandate in the age of AI25 Aug 2025 · 46 min
- 89 - Is founder-led GTM a strength or a risk for SaaS investors18 Aug 2025 · 33 min
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