About this podcast
Built for Meaning is a podcast about the psychology of identity, belonging, and the lifelong search for meaning. Hosted by Stephanie Jiroch, researcher, strategist, and creator of the Donor Identity Framework™, each episode explores why humans do what they do—from the communities we join and the causes we support to the brands we love, the identities we create, and the stories we tell ourselves. Drawing from behavioral psychology, media psychology, consumer behavior, and real-world research,…
80 episodes · Non-profit
Built For Meaning
About this podcast
Built for Meaning is a podcast about the psychology of identity, belonging, and the lifelong search for meaning. Hosted by Stephanie Jiroch, researcher, strategist, and creator of the Donor Identity Framework™, each episode explores why humans do what they do—from the communities we join and the causes we support to the brands we love, the identities we create, and the stories we tell ourselves. Drawing from behavioral psychology, media psychology, consumer behavior, and real-world research,…
Recent episodes
- The Reason Donors Lapse Isn't What You Think23 Sept · 9 min
- Why Identity Matters So Much: A Deep Dive Into Who We Believe We Are9 Sept · 14 min
- The Giving Tuesday Advice Every Small Nonprofit Should Ignore4 Sept · 11 min
- How to Segment Based on Identity, Not Demographics24 Aug · 12 min
- 5 Email Campaign Mistakes I've Made (And How You Can Avoid Them)28 Jul · 8 min
- Leveraging the Power of Identity in Your Next Appeal: How to Ask For More Money21 Jul · 9 min
- Double Your Donations using my Gift Method™️13 Jul · 10 min
- How the Sense of Belonging Drives Donations7 Jul · 14 min
- The Myth of Donor Fatigue29 Jun · 11 min
- Adapt or Die: The Generational Giving Shift Nonprofits Can't Ignore23 Jun · 10 min
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