About this podcast
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can…
82 episodes · Technologie
Conversations with MarTech
About this podcast
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can…
Recent episodes
- Classic Marketing Automation is Dead: What’s Next?7 Oct · 26 min
- B2B marketing attribution is messy. Can it be fixed?30 Sept · 19 min
- AI search is changing e-commerce forever23 Sept · 24 min
- Does Anyone Understand the CDP Market Anymore?15 Sept · 16 min
- Your next CMO will come from marketing operations9 Sept · 18 min
- What’s Next in Content Operations? Agents (What Else?)3 Sept · 19 min
- Practical advice for scaling start-up marketing1 Jul · 14 min
- How Publicis Sapient transformed its marketing organization24 Jun · 19 min
- Managing marketing content in the age of AI17 Jun · 18 min
- How events are helping marketers cut through the noise10 Jun · 19 min
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