Round Table China

← Round Table China4 days ago · 29 min

Badminton's shuttlecock shake-up

Badminton's shuttlecock shake-up4 days ago29 min

Badminton players in China are finally catching a break after two years of steep price increases. Cheaper raw materials and synthetic shuttlecocks squeezing the feather market are quietly reshaping the industry. Casual players welcome the lower prices, while premium brands go their own way. What's really driving the change, and where does the shuttlecock industry go next? On the show: Steve, Yushun & Xingyu