About this podcast
<p>What does AI actually change for creative teams working in regulated industries? Ed and Richard talk through what they're building, testing and learning in real time, sharing the hands-on experience behind the headlines. For clients, creatives and operations leaders who want substance over hype.</p>
28 episodes · Marketing
The Big Thing by LOOP Agencies
Latest episodeThe Big Thing 021: Does AI Have a Culture Problem?
About this podcast
<p>What does AI actually change for creative teams working in regulated industries? Ed and Richard talk through what they're building, testing and learning in real time, sharing the hands-on experience behind the headlines. For clients, creatives and operations leaders who want substance over hype.</p>
Recent episodes
- The Big Thing 020: Landmark Episode! Javi Joins The Team, SpaceX IPO & Finance Future Studies27 Apr · 48 min
- The Big Thing 019: Sugar Bans, Platform Wars, Reddit's Secret Power & RIP Sora13 Apr · 46 min
- The Big Thing 018: Scottish Government AI Strategy, Anthropic & OpenAI vs US Government29 Mar · 1 h 06 min
- The Big Thing 017: Digital Marketing 1019 Mar · 45 min
- The Big Thing 016: Punch The Monkey, IKEA Reaction, Unilever Levelling Up & Embracing Influencers!2 Mar · 38 min
- The Big Thing 015: Selling Rights To AI? Dead Internet Theory23 Feb · 42 min
- The Big Thing 014: Super Bowl Ads: Big Game, Bigger Budget... But Better Creativity?16 Feb · 37 min
- The Big Thing 009: Predictions and Trends for 20269 Jan · 52 min
- The Big Thing 005: A New Era of Pop Culture14 Nov 2025 · 35 min
- Six Step Strategy - 4. Create15 Nov 2024 · 6 min
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