Matilda Djerf On Building Her Fashion Empire, Creating A Cult Following & The Power Of Personal Style

#1,018: Join us as we sit down with Matilda Djerf – co-founder and Chief Creative Officer of Djerf Avenue, a globally recognized fashion, beauty and lifestyle brand rooted in her signature Scandinavian style. Since launching Djerf Avenue in 2019, Matilda has built the company from the ground up into a multimillion-dollar global brand, translating her personal style and creative vision into an international business with a devoted community. In this episode, Matilda shares how her passion for fashion and creativity started at a young age, how she built an audience by sharing her life in Sweden, and what she learned about turning a personal aesthetic into a successful global brand. She opens up about the viral success of Djerf Avenue's iconic berry pajamas, the realities of scaling a business, the importance of building a community that translates into loyal customers, and how Swedish culture has shaped her approach to business and work-life balance. Lauryn and Matilda also give a glimpse into The Skinny Confidential x Djerf Avenue collaboration.

To Shop The Skinny Confidential x Djerf Avenue collab visit https://theskinnyconfidential.com.

For Detailed Show Notes visit TheBossticks.com

To connect with Matilda Djerf click HERE

To connect with Lauryn Bosstick click HERE

To connect with Michael Bosstick click HERE

Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.

This episode is sponsored by Caldera + Lab

Go to http://calderalab.com/SKINNY and use code SKINNY for 20% off your first order.

This episode is sponsored by Redken

Shop Redken Acidic Grow Full System at Ulta Beauty.

This episode is sponsored by HERS