About this podcast
Join the McCann creative community as we analyse and address the opportunities, challenges, and changes faced by marketers, and share stories and lessons from some of the biggest advertising and marketing campaigns.
26 episodes · Marketing
The Brief
About this podcast
Join the McCann creative community as we analyse and address the opportunities, challenges, and changes faced by marketers, and share stories and lessons from some of the biggest advertising and marketing campaigns.
Recent episodes
- The Brief Ep 24: Beyond the buzz - how DioniLife is redefining the 'no & low' space17 Feb · 52 min
- The Brief Ep 23: The Brief Unwrapped – A Year in Review10 Dec 2025 · 16 min
- The Brief Ep 22: The power of play – achieving creative effectiveness25 Nov 2025 · 25 min
- The Brief Ep 21: Flavour raver – how Crumpton Oaks is remixing the cider category21 Oct 2025 · 54 min
- The Brief Ep 20: Fight the FOMU – tapping into the emotion behind B2B relationships8 Sept 2025 · 51 min
- The Brief Ep 19: Coral Care – the story behind the world’s first reef nourishing sunscreen28 May 2025 · 37 min
- The Brief Ep 18: Escape mode – tapping into the $9.7 trillion escape economy23 Apr 2025 · 44 min
- The Brief Ep 17: Compound creativity – the power of consistency with System122 Jan 2025 · 1 h 01 min
- The Brief: 2024 in review17 Dec 2024 · 12 min
- The Brief Ep16: Ignite success - how to build a culture of effectiveness28 Nov 2024 · 50 min
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