About this podcast
The Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
701 episodes · Entrepreneurship
The Dealer Playbook
About this podcast
The Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
Recent episodes
- “Anyone Can Do This” - Social Media for Car Sales Pros Who Overthink It | Raffi Mouchmouchian, CEO RM Content Media27 Oct · 26 min
- “A Band-Aid on a Bullet Hole” - Why AI SEO Pitches Keep Failing Dealers | Brooke C Furniss, founder of BZ Consultants Group20 Oct · 26 min
- “50 More Cars a Month” - Why Every Franchise Dealer Needs a Subprime Department | Luke Godwin, Owner Godwin Motors13 Oct · 27 min
- “AI Can’t Find You” — Why AI Is Skipping Your Dealership Website | Wade Kerzie, Founder Kerzie AI6 Oct · 30 min
- “I Didn’t Have to Chase Ups” — Car Sales Systems Behind 64 Cars in 15 Days | Kevin Rudolph, Sales Team Leader at Royal Buick GMC29 Sept · 33 min
- “Stop Doing The Memes” — What Actually Works for Dealers on Social Media | Charlie Czerniawski, Car Sales Manager at Sansone Toyota22 Sept · 36 min
- "Forget the Gimmicks" - How to Win Customers for Life | Hank Ebeling, Owner and Lead Coach at H4 Training15 Sept · 26 min
- "Sold 300+ Used Cars" - This Ford Store Cracked The Used Car Game | Rob Ruth, President - Bob Ruth Ford8 Sept · 34 min
- "We Want To Actively Give Back" — An Independent Dealer On Trust Over Ad Spend | Travis Baldwin, Vice President at Best Deal Auto Sales1 Sept · 28 min
- “Put This To Work” - The Secret Weapon Your Competitors Don’t Know About | Michael Cirillo, CEO at FlexDealer25 Aug · 25 min
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