
About this podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
147 episodes · Marketing
The Influence Factor by The Influencer Marketing Factory
About this podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Recent episodes
- Why Brands Need to Humanize Marketing in the Age of AI w/ Jose “Pepe” Gorbea (Hyperquake)23 Sept · 25 min
- How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris2 Sept · 24 min
- Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan24 Jun · 28 min
- How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey3 Jun · 29 min
- Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)13 May · 24 min
- How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick22 Apr · 26 min
- Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross1 Apr · 26 min
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)4 Mar · 26 min
- Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)18 Feb · 28 min
- How Mazda is Building Community-Led Social Media Strategies w/ Emily Rutt7 Jan · 27 min