About this podcast
You built a consultancy worth noticing. Getting the market to notice it is a different skill. The Unique Boutique (formerly The Consultancy Edge) is a fortnightly podcast hosted by Matt Hodkinson, exploring the positioning, differentiation, and category-ownership strategies that turn boutique consultancies into the only credible choice.
45 episodes · Entrepreneurship
The Unique Boutique Podcast
About this podcast
You built a consultancy worth noticing. Getting the market to notice it is a different skill. The Unique Boutique (formerly The Consultancy Edge) is a fortnightly podcast hosted by Matt Hodkinson, exploring the positioning, differentiation, and category-ownership strategies that turn boutique consultancies into the only credible choice.
Recent episodes
- S2E10: Stop being the lynchpin: Delegation, ownership & letting go, with Sara Boltman2 Oct · 51 min
- S2E9: Delivery Intelligence: Why Nobody Buys "Assurance", with Peter Wardle4 Sept · 40 min
- S2E8: The growth you need is through the thing that scares you, with Deri Hughes21 Aug · 40 min
- S2E7: The billable hour is killing your consultancy, with John Ray24 Jul · 42 min
- S2E6: The credible choice, not the louder one, with Sue Rizzello10 Jul · 48 min
- S2E5: The Goldmine in your CRM, with Luke Badiali26 Jun · 45 min
- S2E4: The truth about paid ads, with Karen Young12 Jun · 44 min
- S2E3: Stop selling capability. Start selling outcomes, with Cris Beswick29 May · 58 min
- S2E2: Positioning AMA with Matt Hodkinson15 May · 41 min
- S2E1: Category claimed. Standing out, selling smart, and why most consultants are invisible, with Justin Michael1 May · 52 min
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