About this podcast
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.
315 episodes · Marketing
Wharton Marketing Matters
About this podcast
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.
Recent episodes
- The Rise of Relaxation Beverages24 Sept · 31 min
- How the NFL Is Winning a New Generation of Fans10 Sept · 32 min
- Archer Roose Wines Is Making Canned Wine Mainstream27 Aug · 27 min
- How Fast-Casual Brands Build Loyalty13 Aug · 31 min
- Marketing Baby Tech to Modern Parents30 Jul · 31 min
- How AG1 Built Trust Through Podcast Marketing16 Jul · 29 min
- Piedmont Healthcare’s Marketing Strategy for Building Trust2 Jul · 30 min
- How Liquid Death Builds Marketing That Wins the Internet18 Jun · 31 min
- Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth4 Jun · 31 min
- Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy21 May · 30 min
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