399. 6 Ways to Send More Holiday Emails Without Hurting Deliverability

Want to make more money this holiday season? Send more emails. But if the thought of increasing your email frequency has you worried about declining open rates, unsubscribes, or landing in the spam folder, this episode is for you.

Here's the thing: your open and click rates don't pay the bills. Revenue does. And while email engagement matters, a dip in those metrics isn't necessarily a reason to pull back. In this episode, we're talking about how to strategically increase your email sends for Black Friday and the holiday shopping season without sacrificing your email deliverability.

Here's what we're covering:

Why declining open and click rates aren't always a bad thing

The email metric that matters most to inbox providers

How to prepare your subscribers for increased holiday email frequency

A simple way to protect your list from unnecessary unsubscribes and spam complaints

My favorite trick for sending to less-engaged subscribers (and how I used it to help a client escape the spam folder)

What the data says about the best times to send your holiday emails

Don't let the fear of the spam folder keep you from making more sales. It's time to send the damn email.

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Holiday Podcast Episodes & Resources