Baird Strategas’ Todd Sohn on ETFs: What’s New and What’s Next

Todd Sohn, Chief ETF Strategist at Baird Strategas, offers his perspective on several recent ETF developments, from sports futures contracts and prediction markets to crypto. He also discusses where untapped opportunities remain in the ETF space, shares his ETF story of 2026, and highlights the trends he’ll be watching in the months ahead. Simeon Hyman, Global Investment Strategist at ProShares, explains how autocallables work and spotlights the firm’s recently launched suite of autocallable ETFs.