
Sobre este pódcast
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
500 episodios · Marketing
Impact Pricing
Último episodioStop Selling Hours. Start Selling Value with Florence Brunet
Sobre este pódcast
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Episodios recientes
- Buyer Insight: Wall Street Is Sending Software Companies a Message About AI Pricinghace 6 días · 5 min
- When Free Beats Your Price, Learn From Ebay with Yvonne Pop26 oct · 24 min
- Buyer Insight: Buyer-First: The Antidote to Product Myopia23 oct · 5 min
- Seats, Credits, or AI Agents? The New Rules of SaaS Pricing with Rob Litterst19 oct · 32 min
- Buyer Insight: How Big an AI Bite Are You Asking Buyers to Take?16 oct · 5 min
- Why Pricing Transformation Fails Without Leadership with Anna Fastishevskaya12 oct · 24 min
- Buyer Insight: Product Myopia: The Antidote9 oct · 8 min
- Is Your Business Healthy? Your Pricing May Have the Answer with John Gilbo5 oct · 26 min
- Buyer Insight: Product Myopia: The Symptoms You've Been Misdiagnosing2 oct · 7 min
- How to Raise Prices When Everything Is Getting More Expensive with Jacob Moller Korsgaard28 sept · 23 min