Shaping Results by Establish Purpose & Values featuring Nick Friedman

This week I sat down with Nick Friedman, the original college hunk behind College Hunks Hauling Junk and Moving, a company that started with a beat up cargo van the summer before his senior year of college and has grown to more than 200 franchises and over $300 million a year in sales. Nick has been on Shark Tank and Undercover Boss, is a two time Emmy Award winning producer, and is a dad of four who has been married since 2013.

We got into the culture he built at work and the one he tries to build at home, including the four L's his family lives by and what it means to be a chief repetition officer. Nick shared the story of his son swallowing a glass bead, how a false viral accusation tested his patience, why he tells entrepreneurs to have urgency of effort and patience for the results, and the honest way he and his wife handle resentment in their marriage. If you're a dad chasing something big while trying to keep your marriage and kids first, this one is for you.

Timeline Summary

[0:00] Introduction and the October Dad Edge Alliance promo: a signed book, two free courses, and an advance copy of The Marriage Drift

[3:11] How a best friend's mom, a beat up cargo van, and a joke turned Nick into the original college hunk

[6:42] Turning HUNKS into an acronym: honest, uniformed, nice, knowledgeable service

[7:52] Why 80 to 90% of calls came from the female household decision maker

[13:39] Why a company without a culture is like a picture frame without a photo

[14:55] Chief repetition officer: reinforcing purpose and values every single day

[17:12] The family core values Nick lives by: listen, learn, laugh, and love

[23:07] Nick's son swallows a glass bead, and the framed lesson that now hangs in his room

[25:23] From Shark Tank to Undercover Boss: the two bookends of Nick's TV journey