FBU 660: The Velvet Rope Method to Pull In More Clients More Easily - Exclusivity Marketing Part 2

If your audience has grown numb to "doors closing soon" and "only five spots left," exclusivity may be the prompt that finally gets them to act. In part 2 of her exclusivity marketing series, Jill introduces the Velvet Rope Method, a strategy built for a market that isn't oversaturated but increasingly sophisticated. Today's buyers are searching for their exact best-fit coach, much like choosing between a dozen flavors of chocolate instead of settling for the only one available, and they now expect the kind of transparency and autonomy that lets them decide when and how to buy. Adding clear, clinical qualifying criteria to your offers, such as age, experience level, time commitment, profession, or mindset, may look like it adds friction but actually makes the right people more eager to join. The next time you launch, add a few exclusionary criteria to your offer and trust that holding the line will attract the people who are the perfect fit.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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